Candidate experience: why & how to improve it (Feat. Capterra)
“It’s a pain.”
This is what you often hear (from both sides of the hiring equation) about applicant tracking software (ATS).
Candidates complain that ATSs are a black hole, and recruiters use ATSs mostly as a mere keyword search engine.
What started out as a solution has become part of the problem.
You know having a good, fast hiring process is crucial to land top talent. You can’t just input everything in spreadsheets or you’ll wonder why you have so little time at the end of the day. Manual tasks in recruitment are big time-sucker.
An ATS can come to the rescue and save you time, yet most mistake their ATS for a silver bullet. It’s easy with software to just step back and forget to add the human touch altogether. You can easily approach candidates as just another piece of data to collect. But this is where your candidate experience begins to fail, hard.
Negative candidate experiences are so common but generally ignored by employers. A great candidate experience is invaluable. The cost may not be straightforward, but by no means should you underestimate it. Candidates with negative experiences are less likely to complete the application or hiring process. They will also tell their competent friends to avoid you at all costs.
And if they’re a customer or potential customer? Forget it: gaining (back) that customer-brand relationship is nearly impossible.
What you need to do to avoid this is keep a balance: use your ATS for productivity gains while also retaining the human side of your hiring process. In this article, we’ll look at how to do that by examining what most often damages the candidate experience – and the tools and methods you can use to fix it.