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How to get your employer branding right

One of the biggest challenges in the recruitment process is persuading candidates that your organization is a great place to work.

The best talent has plenty of options, so differentiating your organization is critical. The time to start thinking about positioning your company as a great employer is long before you ever post a job or interview a candidate.

Getting employer branding right is no easy feat. It takes deep knowledge of the business and its mission, vision and values.

In this webinar, we were joined by Maria Rodriguez, Global HR Director of HireRight, where we discussed how you can shape your employer brand so that it is both authentic and compelling to candidates and employees.

Key takeaways:

  • How companies can maintain a strong employer brand during times of crisis and the story they should be telling.
  • How recruiters and hiring managers who don’t have buy-in from management can get support for employer branding initiatives.
  • How can hiring professionals ensure their employer branding is both authentic and compelling.
  • The best ways to measure the success of employer branding campaigns.

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