Job Description Templates

Marketing & PR description templates

November 1, 2018

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Marketing & PR description templates

Writing a job description for a marketing or PR role? We’ve compiled a list of marketing and PR  job description templates just for you. Remember to use them wisely, following the do’s and don’ts. Click the role to jump down to the job description. Copy, paste, and customize away!

SEO Consultant

Job description

We are seeking a savvy Search Engine Optimization (SEO) Consultant. You will advise our existing team of web developers and marketing professionals on the nuances of getting search engine optimization right.

  • Train web developers about SEO techniques.
  • Facilitate brainstorming exercises with an interdisciplinary team.
  • Collaborate with marketing professionals to develop keyword lists.
  • Train stakeholders about how to read dashboard feedback and metrics.
  • Review existing web content, landing pages, and metrics to make actionable recommendations.
  • Work with sales team to monitor conversation rates.
  • Develop metrics to measure the achievement of conversation goals.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • Superb training and development skills.
  • Experience with web-design, front and/or back-end development.
  • [X] year(s) experience in search engine optimization.
  • Strong analytical thinking and communication skills.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in relevant fields.

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SEO Developer

Job description

We are looking for a premier SEO (Search Engine Optimization) Developer. You have a passion for marketing, metrics, and analytics.

  • Collect and analyze data to identify trends in the web space.
  • Improve SEO positions for target keywords by making changes to the web codes.
  • Track and analyze website analytics to assess the performance of current SEO strategies.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Perform ongoing keyword expansion and optimization.
  • Implement SEO recommendations.
  • Analyze advertising links for similar organizations in the industry.
  • Optimize landing pages for search engine marketing (SEM).

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • A proven track record of successful SEO strategies implementation.
  • Strong understanding of online customer acquisition.
  • In-depth knowledge of bid management tools and website analytics tools.
  • Excellent problem solving skills and analytic thinking.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Computer Science or relevant fields.

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SEO Manager

Job description

We are looking for a creative SEO (Search Engine Optimization) Manager. You will lead our web marketing and analytics activities with content strategy, link building, and keyword strategy.

  • Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
  • Prioritize keywords to attract target audience.
  • Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
  • Build systems and best practices to ensure that all content is optimal for SEO.
  • Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
  • Communicate the performance of process improvements to the Management team.
  • Provide feedback regarding any broken links or other problems through the appropriate channels.
  • Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • Experience in web statistics, marketing, and business development.
  • Experience with A/B testing and other testing metrics.
  • Adequate knowledge of HTML, CSS, JavaScript.
  • Ability to analyze data and provide evidence-based recommendations.
  • [X] year(s) experience in SEO.
  • In-depth knowledge of current SEO tools and practices.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in relevant quantitative fields.

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Web Analyst

Job description

We are looking for a technical savvy Web Analyst. You will plan and track our marketing campaigns and become the integral leadership that our interdisciplinary team can rely upon.

  • Implement web/mobile campaign and channel tracking.
  • Inform marketing department based on analysis from campaigns.
  • Develop and design flexible and navigable reports for the Management team.
  • Monitor performance trends with channel managers.
  • Discuss the customer experience and behavior with the marketing team in order to launch new campaigns.
  • Collaborate with sales and marketing teams throughout the full life cycle of the campaign.
  • Delegate and oversee the responsibility of user acceptance testing.
  • Work with technical team to establish best practices for testing software.
  • Measure the results from specific actions/changes in techniques.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • Strong quantitative analytical skills.
  • [X] year(s) experience in web analysis, online commerce, or related quantitative fields.
  • In-depth knowledge of web analytics methods and Business Intelligence tools.
  • Ability to collaborate with technical and non-technical teams.
  • Ability to work with client-facing projects.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Business Administration or relevant fields.

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Traffic Acquisition Manager

Job description

We are seeking a pro-active Traffic Acquisition Manager. You will raise the bar for our online exposure through paid and organic search channels alike.

  • Push business decisions to support the growth metrics.
  • Monitor a diverse set of campaigns simultaneously for maximum engagement and exposure.
  • Analyze keywords, web traffic, and market trends to make data based decisions.
  • Collaborate with the growth team to manage user conversion and engagement with the goal of increasing traffic from various channels.
  • Increase organic traffic by identifying effective copy and long-tail keywords.
  • Apply best Search Engine Optimization (SEO) practices and techniques.
  • Produce reports on marketing campaigns and traffic growth periodically.
  • Outreach to potential websites to promote content and build backlinks.
  • Build an extensive network with bloggers, journalists, industry influencers.
  • Keep updated with the latest best practices in the online marketing industry.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • Experience with SEO, SEM, PPC, email marketing, and Social Media platforms.
  • [X] year(s) experience in digital marketing.
  • An advocate for data-driven decisions.
  • Strong analytical thinking.
  • Experience with WordPress, HTML, and Google Analytics.
  • Excellent communication and organizational skills.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Business Administration, Marketing, or relevant fields.

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Public Relations Manager (PR Manager)

Job description

We are looking for a dedicated Public Relations Manager (PR Manager). You will ensure that the public communications of our company align with industry/regulatory standards and display the company in a positive light.

  • Review promotional and marketing materials for the proper word usage and tone.
  • Review the content in press releases and media kits.
  • Ensure that the corporate image is maintained frequently.
  • Oversee content communicated on the website and social media outlets.
  • Design effective communication policies and media relations programs, including strategy, budget, and goals.
  • Find high-quality media placements in print, broadcast, and online.
  • Fulfill requests for information from the media, the public, and/or law enforcement.
  • Maintain relationships with local government, politicians, and journalists.
  • Hire, train, and manage subordinates on the public relations team.
  • Write content for speeches, hearings, and other legally sensitive engagements.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • [X] year(s) experience working in public relations.
  • A proven track record of managing successful PR campaigns.
  • Strong knowledge and connections in all type of media.
  • Ability to quickly review large amounts of written content.
  • Ability to build and develop strong relationships.
  • Ability to maintain the integrity of sensitive communications.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Communication, Marketing, or relevant fields.

Take me back to the top!

Market Research Analyst

Job description

We are looking for a professional Market Research Analyst. You will provide the information that affects directly the decision making for product designs and promotions.

  • Identify market trends by conducting various methods (e.g. survey, one-on-one interview, focus group)
  • Perform qualitative and quantitative analyses to identify opportunities for product expansion.
  • Prepare reports for non-technical clients to describe market share and areas of opportunity.
  • Communicate research findings to project managers and clients.
  • Develop customer demographic profiles.
  • Review and give feedback for client marketing plans.
  • Identify niche market opportunities for clients.
  • Provide visual presentations of statistical breakdowns.
  • Make recommendations for feasible methods for market penetration.
  • Compile data from competitors for benchmarking.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • [X] year(s) experience in Market Research.
  • Excellent presentation and interpersonal skills.
  • Great command of MS Office and statistical programs/software.
  • Ability to work on multiple projects simultaneously.
  • Ability to analyze complex data sets.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing or relevant fields.

Take me back to the top!

Marketer

Job description

We are searching for a professional Marketeer. You will contribute to a variety of projects from content and graphics to publishing final materials.

  • Contribute to the development of the overall marketing strategy.
  • Design branding materials, including logos, graphics, templates and other images.
  • Use statistics and other tools to track the effectiveness of the existing marketing strategy.
  • Provide feedback to marketing and management team.
  • Collaborate with graphic designers, web specialists, and other technical team members to create successful marketing campaigns.
  • Use social media to advertise products and solutions.
  • Develop strategically placed advertisements to reach niche demographic.
  • Communicate new strategies to other members of the team.
  • Present findings to management team.
  • Initiate new marketing tactics and techniques to include for next year’s strategy.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • Strong propensity for analysis and research.
  • Ability to develop catchy and appealing ads and campaigns.
  • [X] year(s) experience in Marketing.
  • Ability to handle multiple projects simultaneously.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing or relevant fields.

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Marketing Assistant

Job description

We are searching for a hard-working Marketing Assistant. You will support our marketing campaigns and marketing strategies’ implementation.

  • Help write content for marketing materials, such as brochures, email blasts, and posters.
  • Review slides for PowerPoint presentations.
  • Assist with market research activities.
  • Gather and review marketing data from various channels (e.g. market research questionnaires, social media, web analytics)
  • Work on promotional activities.
  • Manage check-ins and attendees at promotional events.
  • Respond to client requests for information.
  • Perform analysis from questionnaires to understand customer needs.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • Experience in marketing activities.
  • Ability to perform self-directed tasks.
  • Great propensity for persistence.
  • Ability to learn new skills and multitask.
  • Great command of MS Office, marketing software and tools.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing or relevant fields.

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Marketing Director

Job description

We are looking for an enthusiastic Marketing Director. You will breathe life into our company’s marketing strategies and strengthen our market position.

  • Take responsibility for annual marketing plan, strategy, and team.
  • Utilize a reporting system to communicate with subordinates regarding progress towards goals and new initiatives.
  • Make sure that the marketing department takes advantage of existing resources within the company.
  • Work closely with the sales department to align sales and marketing strategies.
  • Justify marketing expenditures and advocate for necessary items to be included in the budget.
  • Oversee communications to ensure that marketing messages reflect the company message and do not contain offensive content.
  • Work with vendors for large partnerships and contracts.
  • Analyze niche markets and new ideas that will increase profitability.
  • Think of ways that marketing can contribute to the vision of the organization.
  • Develop relationships with clients, government officials and stakeholders.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • [X] year(s) experience working as a Marketing Director or relevant roles.
  • Excellent leadership and communication skills.
  • Solid knowledge of market research and analytic tools.
  • Ability to foresee new trends in the marketplace.
  • Ability to implement raw concepts from the inception stage to completion.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing, Communication, or relevant fields.

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Marketing Executive

Job description

We are looking for an experienced Marketing Executive. You will manage marketing strategies, campaigns and all activities that get our brand and reputation out there.

  • Develop and improve upon existing marketing strategies considering marketing budgets and expenses.
  • Consult market research to assess current trends and brand awareness.
  • Handle different clients in a variety of industries.
  • Network with suppliers, partner organizations, large contractors, and other professionals.
  • Manage marketing materials (e.g. leaflets, cards, emails, websites).
  • Maintain and update consumer databases.
  • Secure opportunities for company sponsorship.
  • Evaluate and approve marketing campaigns prior to launch.
  • Oversee all marketing activities, take metrics, and write performance reports.
  • Negotiate advertising placements for magazine, television and radio.
  • Collaborate with graphic designers, copiers, and other technical specialist to develop premier campaigns.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • In-depth knowledge of interpreting and improve market research data, data analysis, and statistics.
  • Strong leadership and communication skills.
  • A proven track record of implementing successful marketing strategies and using marketing best practices.
  • Great command of MS Office and marketing software and tools.
  • [X] year(s) experience working as a Marketing Executive or equivalents.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing, Business Administration, or relevant fields.

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Marketing Manager

Job description

We are looking for a creative Marketing Manager. You will take our inbound sales growth to the next level.

  • Develop strategies to expand and strengthen the customer base.
  • Examine correlations between prospecting activities, revenue, and budget.
  • Optimize activities that will reach out to niche markets.
  • Create segmented campaigns that reach out to a specific audience.
  • Oversee email marketing campaigns during development, launch, and closure.
  • Make enhancements to the quality of existing messages, communications and images.
  • Test and evaluate current and potential organic and paid acquisition channels.
  • Collaborate with marketing team to create great content that attract traffic and generate leads.
  • Work with the team to use metrics for the tracking of lead generation.
  • Use metrics from successful campaigns to justify budget increases.
  • Use metrics from unsuccessful campaigns to re-direct resources.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • A proven track record of sales development.
  • Ability to create initiatives and follow them to completion.
  • Ability to lead business development team through each phase of the sales cycle.
  • Outstanding communication and negotiation skills.
  • Excellent command of MS Office and CRM software.
  • [X] year(s) working in business development, sales management, or relevant fields.
  • Excellent verbal and written communication in [X] language.
  • [X] degree Business Administration or equivalent.

Take me back to the top!

Copywriter

Job description

We are seeking a creative Copywriter to breathe life into our message. You have an eye for business and a unique word-style.

  • Use a variety of writing styles that are appropriate for each project.
  • Create storyboards to present to the Management team and other writers.
  • Execute projects so that they can be completed within the budget.
  • Update content on web and social media outlets.
  • Collaborate with creative directors, freelance writers, editors, and publishers.
  • Work with graphic designers to create a coherent narrative between texts and images.
  • Review and edit content from staff writers and/or input content from other departments.
  • Keep track of the works of new and established competitors and update the content strategy accordingly.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • Remarkable reading and writing ability in [X] language.
  • Keen eye for proofreading written materials.
  • Ability to adhere to deadlines and business requirements.
  • Creative and flexible spirit.
  • [X] year(s) experience working as a copywriter or other relevant roles.
  • [X] degree in Literature, Journalism, Marketing, or equivalents.

Take me back to the top!

Brand Manager

Job description

We are looking for an enthusiastic and visionary Brand Manager. You are passionate about delivering a coherent and total brand experience to consumers.

  • Analyze consumer insights to plan effective marketing campaigns, brand positioning, go-to-market strategies.
  • Design and implement strategies to expand the brand’s exposure and market share.
  • Manage the distribution for existing and new brand categories.
  • Approve seasonal design concepts, products, and color stories.
  • Contribute to monthly/annual plan to assess how new brand concepts and strategies perform (ROI, KPIs) and how they fit into the long term vision of the company.
  • Communicate with partners, distribution agents, vendors, and other personnel to ensure brand coherency.
  • Analyze market trends for potential and existing categories.
  • Monitor/Review quarterly royalty statements to ensure accuracy.
  • Foster internal partnerships to expedite the development of new products/ideas.
  • Hire, train, and mentor subordinates.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • A proven track record of managing brands or other relevant roles.
  • Outstanding leadership, communication, and analytical skills.
  • Creative thinking, good understanding of the market and its latest trends.
  • Ability to cultivate new concepts/ideas to fruition.
  • Understanding of retail selling in the private sector.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing or equivalent.

Take me back to the top!

Chief Marketing Officer (CMO)

Job description

We are searching for a dynamic and explosive Chief Marketing Officer (CMO). You will develop new marketing initiatives and inspire the team to exceed the established benchmarks.

  • Take responsibility for the achievement of marketing goals.
  • Contribute to the overall growth of the bottom line.
  • Produce engaging content both online and offline that converts target customers.
  • Manage the budget for the marketing department.
  • Develop and present the annual marketing strategy.
  • Use data systems and reports to make evidence-based decisions.
  • Analyze the effect of the overall company strategies on marketing initiatives to align goals and visions.
  • Lead and execute successful marketing campaigns.
  • Explore different acquisition channels, from pay per click campaigns to event management.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • [X] year(s) experience in marketing, deploying marketing campaigns that engage target audiences.
  • Ability to lead inter-disciplinary teams.
  • Strong knowledge of website analytics tools like Google Analytics, Google Adwords, WebTrends.
  • Ability to handle big data, track metrics, and process figures.
  • A good sense of aesthetics as well as copy communication.
  • A proven track record of handling a variety of management tasks.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing, Management, or equivalent.

Take me back to the top!

Market Research Analyst

Job description

We are looking for a professional Market Research Analyst. You will provide the information that affects directly the decision making for product designs and promotions.

  • Identify market trends by conducting various methods (e.g. survey, one-on-one interview, focus group)
  • Perform qualitative and quantitative analyses to identify opportunities for product expansion.
  • Prepare reports for non-technical clients to describe market share and areas of opportunity.
  • Communicate research findings to project managers and clients.
  • Develop customer demographic profiles.
  • Review and give feedback for client marketing plans.
  • Identify niche market opportunities for clients.
  • Provide visual presentations of statistical breakdowns.
  • Make recommendations for feasible methods for market penetration.
  • Compile data from competitors for benchmarking.

Job benefits:

  • [X] salary
  • [X] vacation days
  • Sick, personal, and parental leave
  • Child and elder care
  • Health insurance
  • Retirement plans
  • Professional development

Job requirements

  • [X] year(s) experience in Market Research.
  • Excellent presentation and interpersonal skills.
  • Great command of MS Office and statistical programs/software.
  • Ability to work on multiple projects simultaneously.
  • Ability to analyze complex data sets.
  • Excellent verbal and written communication in [X] language.
  • [X] degree in Marketing or relevant fields.

Take me back to the top!

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