Recruitee Articles

The customer-centric approach that makes Recruitee a success

At Recruitee, we love our customers. Their excellent reviews have helped us earn top honors on G2.com, Inc. this year. 

Our CEO, Perry Oostdam, recently sat down with us to virtually discuss the G2 Fall 2020 Reports and what it means for Recruitee to receive its third Leader badge in the ATS category, based entirely on customer reviews. 

We also talked about how Recruitee actively incorporates customer feedback in new product developments to ensure our customers get the features they want. 

Find out what Perry had to say!

 

Hi Perry, before we start, could you please explain to our readers a little bit about the G2.com, Inc. platform?

Sure thing. For those that don’t know, G2 is a leading business product review and ranking platform, where more than three million users per month go to find, review and buy the best software for their businesses.

Now, these peer-to-peer reviews are not only essential for finding the best software for a particular category, but it’s also a great opportunity for businesses, such as ours, to better understand the needs of customers and help us to improve our product continuously. The insights that the G2 platform provides are invaluable! 

So, another LEADER badge in the ATS category from the G2 Fall 2020 Report. What does that mean for you and the company? 

Well, first, we are very excited about receiving the LEADER badge for the third time in a row this year (the G2 Reports are seasonal), especially when the result is based on reviews and feedback from Recruitee customers. Second, we see this as confirmation of our commitment to putting customers first and truly listening to their needs. 

What are you doing differently from the rest of the ATS market that makes you stand out and reflect positively with users? 

Having a great, user-friendly product is, of course, one way to stand out in the competitive ATS market. And on top of that, we make sure to think of our customers as our investors. It’s essential for us to ensure our customers are successful in using our tool and that it helps make their jobs a lot easier. So we view them as Recruitee investors. 

We get about one thousand feedback tickets per month from customers, employees, and partners to assess and plan for development. Our product roadmap is also public to maximize feedback opportunities. This transparency translates into a leading mid-market position where we benefit from the volume of our customer base. With happy customers, we can focus on growth.

It’s essential for us to ensure our customers are successful in using our tool and that it helps make their jobs a lot easier.

How do you look at implementing feedback from customer reviews in future product developments? 

In the early days, we were building our product based on assumptions. When the user base grew, we switched to a feedback-driven development approach. So, now we’re actively reaching out to users and asking for their feedback. UX (user experience) designers gather it all and process priorities for the product roadmap. From there, we invite users for beta testing, design feedback, and continuous user feedback. Listening to feedback and actively looping back the progress turns customers into ambassadors.

Could you tell our readers a bit more about what it means to be a product-led business? 

Being a product-driven business means sitting down with customers to understand their goals and pain points. We developed Recruitee out of pain points we had ourselves as we were recruiting from the very beginning. So, we realize our solution is, in a way, just a means to an end. Customers use our software to streamline their hiring process. 

This means every department has to focus on this customer-centric approach – from designers who get inspired by user feedback to the finance team that optimizes the invoice collection process. It’s almost like running a Michelin-star restaurant: you want to exceed expectations on many user experiences. With the product as our star-ingredient, our kitchen is full of amazing recipes!

Being a product-driven business means sitting down with customers to understand their goals and pain points. We developed Recruitee out of pain points we had ourselves.

Closing off our chat, what’s next for Recruitee? 

We’ve seen amazing growth since our beginning, five years ago. Without financial capital, we’ve grown from two founders to 115+ employees across five countries. With over 3,000 customers, we feel as though we’re just getting started.

We’ve always put our customers and product at the center of all our decisions, which means our priority is to ensure Recruitee will continue to be user-friendly and accessible to everyone

The next step for us is to accelerate overseas and expand our customer base in the USA. We’ve hired our first team members in New York just a few months ago and plan to expand the team up to 20 in 2021. Our goal is to focus on mid-market companies and hold on to our product-led business approach by growing mainly on self-service.

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