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Fail-proof techniques to build your best talent pipeline

December 13, 2018

Fail-proof techniques to build your best talent pipeline

5 min read

Wouldn’t it be nice to always have a talent pipeline of highly qualified candidates to choose from whenever there’s an open position in your organization? No more scrambling to fill positions, sifting through hundreds of resumes to find the hidden gems or countless interviews.

This is the kind of hiring utopia that any recruiter would love to call home and one that is very much within reach for those willing to put in the extra work. All you have to do is interact and network with professionals in your industry, and keep the lines of communication open if there’s a spot in your organization to fill. Easy, right?

This kind of active recruitment is called filling your “talent pipeline,” and it’s becoming an increasingly popular technique for organizations who want to find and retain the best candidates before anyone else.

The term “talent pipeline” is often used interchangeably with “talent pool,” but there is a difference between the two. While “talent pipeline” refers to candidates who are well-vetted and known, “talent pool” means a list of prospects who have not been screened yet and are still relatively unknown.

Talent pipeline candidates can be employed elsewhere, passively looking for new work, a current employee, or even a student who shows potential. If you’ve talked to them, and you both have agreed that they would be a good fit for your company at some point in the future, you can add them into your pipeline.

Then, when a hiring manager tells you that a position has become available, all you have to do is pick up the phone and start calling!

The benefits of a talent pipeline

As mentioned, pipelines are a personal dream for recruiters because they alleviate the need to find and screen unknown candidates every time a position becomes vacant. But, on top of that, pipelines also offer many benefits to the health of your company’s recruitment and talent management programs.

Here are just some of the benefits to your recruitment team:

  • They empower the recruiter to be a business partner, not just a CV parser.
  • They can lead to solid referrals from your pipeline contacts.
  • They save time spent narrowing down a talent pool to the ideal candidate.
  • Networking gives the recruiter a strong knowledge of the talent landscape in your industry for future hiring projects.
  • They let recruiters judge cultural fit well in advance of a formal interview.
  • They save money that would otherwise be spent on job advertisements.

Talent pipelines also offer many tangible benefits to your daily business operations, including:

  • Ensuring your company has readily available candidates to fill vacancies when they become available.
  • Minimizing business disruption when employees leave.
  • Improving employee retention and performance by hiring the best candidate the first time.

Once you’ve bought into the benefits of a candidate pipeline, the next step is building your own.

Building your talent pipeline

Unlike a talent pool, which typically involves collecting unknown candidates through job advertisements, talent pipelines require a bit more strategic thought and hustle.

The goal of a candidate pipeline is to have pre-screened candidates for a variety of roles that may become available in the future. As such, you need to consider your future workforce needs, not just your current ones.

This means that you should be meeting with your executive team and your hiring managers to get an overview of where the company will be in 1-2 years. You should also get to know your company’s turnover rates, succession plans, and any other factor that may lead to talent gaps. From there, you can determine where your future talent gaps will likely be, and what types of candidates you’ll need to fill them.

Once you know who you will need to hire in the future, you can start to build out your talent pipeline. Like all networking, there are a variety of ways to meet like-minded people in your industry to add to your candidate pipeline.

Now that you’ve filled your pipeline with new potential candidates, the final step is maintaining your connections so that you can reach out to them easily when needed.

Managing your talent pipeline  

The last thing you want to do is build your pipeline only lose track of your candidates when it’s time to fill a position.

Like with talent pools, the best way to manage contacts in a candidate pipeline is by using an Applicant Tracking System, or ATS. Once you’ve made a connection with a pipeline candidate, throw that person’s contact information into your ATS for safe keeping. When a position becomes available, you can look back into your ATS to see if any pre-screened candidates are qualified, and reach out to them first.

It’s also important to remember that, like any connection, you should maintain some sort of relationship with your pipeline candidates. This will ensure that, when you do contact them, it hasn’t been a couple of years since they last heard from you.

Sending your connections a quick message, sharing industry-relevant content, or even just checking in to see if they’ve decided to start looking for a new gig are all great ways to keep your company at the top of their mind.

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Brendan is an experienced writer and content marketing professional with experience working for various HR tech and SaaS companies in Canada. He has an extensive background in web content marketing and journalism.
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