Data & Automation

How to get the most out of video recruitment software

August 8, 2019

How to get the most out of video recruitment software

Did you know that video content is expected to account for 82 percent of all internet traffic by 2023? That’s because it has an unparalleled ability to convey information, personality, and nuance that is simply not possible with text or even images. It’s no wonder, then, that recruiters are jumping on this trend and using video recruitment software as an integral part of their hiring process. 

Video recruitment software has become an integral part of screening and onboarding candidates, and one that all serious recruiters should consider to improve their results. 

Just take a look at some of the benefits of video recruitment. 

10 benefits of video recruitment software

  1. It’s convenient. Do away with scheduling challenges and time-consuming in-person interviews. Video interviews are done when and where both you and the candidate are. Additionally, video recruitment software records every interview, freeing you from the need to take detailed notes for every conversation you have.
  2. It speeds of time-to-hire. Video answers drastically reduce the time you’d usually spend on in-person interviews, and let you quickly review interview outcomes. Many recruitment platforms also provide tools to automatically analyze things like speech patterns and word choice, providing objective date you can use to guide your decisions. Pair that with the ability to easily collaborate with team members when screening resumes, and you can see why video recruitment software is known to shorten time-to-hire metrics substantially.
  3. Drastically reduce travel costs. Likewise, video answers remove the need to fly your recruiters or candidates into town for an in-person interview. This saves expensive overhead costs and lets your recruiters focus on actually screening the candidate. A second hidden benefit to this is that there is no wasted time between interviews if multiple sessions are scheduled back to back. Recruiters can simply end one session and start another without delays in between. 
  4. Open up talent markets globally. You’re no longer constrained to screening only candidates who are geographically close to you. Video interviews let you spread your net globally to attract the best talent possible. This quite literally opens up a world of possibilities for your company. And, if your team is open to remote work, then your ideal candidate could come from literally anywhere in the world. 
  5. Make interviews more consistent. Sending the same video or text interview questions to all candidates standardizes the experience for everyone. This alleviates challenges like subjectivity and variances in the interview experience. As a result, recruiters are able to grade interview responses using the same criteria for every interview. This helps to avoid the situation where a recruiter may prefer a certain candidate based on a personal connection, rather than objective qualifications. 
  6. Enable after-hours interviews. You don’t have to worry about staying after hours for an interview, or missing out on candidates who are actively employed. Video interviews can be completed and reviewed whenever convenient for you and the candidate. Many of the best candidates recruiters interact with are actively employed. That means that it can be very hard to reach them during regular business hours. Video interviews let recruiters interact with those candidates, without the need to work after hours or on weekends. 
  7. Eliminates stress and shows candidate personality. Video answers let candidates’ personalities shine through in a stress-free environment. They are able to plan and practice their answers in order to put their first foot forward and give you the best impression of them.
  8. Review and score responses. Video recruitment software offers the option to standardize how you score responses so that you can objectively judge each interview, all within a single platform. 
  9. Increased transparency. Candidates are able to see everything that goes into the interviewing process, laid out clearly in front of them. This gives them the assurance that the process is fair, and allows them to plan their strategy accordingly. 
  10. Deeper, reviewable interview data. Video recruitment software is chock full of analytics and data to help you dive into the results of each interview. Modern platforms measure things like body language, word choice, and speech patterns to give deeper insight into how a candidate behaves. This data is accessible at any time following the interview and can be reviewed by anyone in your team for input. 

As you can see, video interview software benefits everything from process efficiencies to budget management and can help provide deep insights into your candidates. 

So, where and when should you use video recruitment software?

Video recruitment software for candidate screening 

Video answers are typically used during the applicant screening phase of the hiring process. They can be used either as part of the initial application or as a first round of interviews to further refine your shortlist. 

At this stage, the video recruitment process would look like this: 

  1. Create a job ad (with or without video questions). 
  2. Collect resumes (and video answers, if relevant). 
  3. Write and record your video interview questions.
  4. Send the video interview to candidates. 
  5. Review video answers from candidates.
  6. Select candidates who you’d like to meet face-to-face. 

Of course, you can also leverage video answers throughout the screening process to help guide your decision making. Video answers, paired with all of the other intel you collect about candidates, are a powerful tool for getting the whole picture about a candidate and their potential. 

Video recruitment software for onboarding and training

Onboarding and training is often thought of as the forgotten recruitment phase. That’s because, too often, companies fail to follow up a stellar recruitment experience with effective onboarding. This can often lead to disillusioned new hires who may question why they accepted this new job, or, worse, feel like the company misrepresented themselves during the interview stage. 

Video recruitment can help alleviate this problem by providing candidates with a thorough and interactive onboarding experience. Hiring managers and HR team members can use video recruitment software to film assets like: 

  • Welcome videos
  • An introduction to the company culture
  • A history of the company
  • Virtual walkthroughs of the office 

In addition to these general videos, hiring managers and departments can also leverage video recruitment software to create detailed training videos to help new hires get up to speed. And, in the case of larger companies, video answering technology can be used to ensure candidates are able to ask questions and make comments where needed. 

As you can tell, video is becoming increasingly important to virtually every stage of the recruitment and human resources lifecycle. The ability and technology to leverage video answers will continue to be invaluable to companies for efficient communication and streamlined, efficient processes.

Brendan is an experienced writer and content marketing professional with experience working for various HR tech and SaaS companies in Canada. He has an extensive background in web content marketing and journalism.
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