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Employer branding: the crossroads of HR and marketing

The way companies recruit candidates for jobs and retain employees has changed. In a large part due to technology advancement, social media, and career review sites that make it easier for job applicants to find information. Yet, without a strong employer brand, your company is missing out on top candidates, potentially losing money, and affecting other areas of the business.

In this webinar, we sit down with Andreia dos Reis, responsible for employer branding at Nmbrs, and recruiter Rita Mendes, a recruiter at Nmbrs.

What we discuss: 

  • Who should be involved in creating an effective employer brand, why it’s important, and how to start putting together a strategy for success.
  • How employer branding affects other aspects of a business.
  • How to establish your own employer branding strategy.

 

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