The way companies recruit candidates for jobs and retain employees has changed. In a large part due to technology advancement, social media, and career review sites that make it easier for job applicants to find information. Yet, without a strong employer brand, your company is missing out on top candidates, potentially losing money, and affecting other areas of the business.
What we discuss:
- Who should be involved in creating an effective employer brand, why it’s important, and how to start putting together a strategy for success.
- How employer branding affects other aspects of a business.
- How to establish your own employer branding strategy.