Optimizing job listings for Google for Jobs is easy with Recruitee3 min read
In candidate driven markets, getting your jobs in front of the right talent at the right time is more important than ever. With over 300 million job-related searches per month, it comes as no surprise that Google has leveraged their powerful search engine (and AI) to deliver tailored opportunities to curious job seekers. Following the successful launch of Google for Jobs in the US, Spain, UK, and parts of Africa, the job search function has been extended to job seekers and talent hunters in the UK.
Managing job boards and postings can easily become a nightmare for any recruiter. Once a vacancy is no longer accepting applications, how can you make sure that all those postings reflect that status? Additionally, if you want to edit or add requirements, the manual activity required to amend postings can be daunting. With the introduction of Google for Jobs, recruiters can focus on getting the best talent with less manual labor attached.
Over the course of the last year, we have added dozens of new sites to get your job listings more exposure. When Google for Jobs was made available in the UK, it wasn’t long before our customers were all asking the same question: “How do I get my jobs to show up in Google search results?”
That’s why we are excited to announce that published jobs on your Careers Site are now automatically recognized, and will appear in Google job search results where Google for Jobs is available.
How does Google for Jobs work?
Google for Jobs is designed to simplify the job hunt for prospective candidates beginning their search via Google. When job seekers enter a job (like “store manager” or “graphic designer in Amsterdam”) into the search bar, Google will populate the results with opportunities matching the search– as specific or broad as it may be.
Google for Jobs will recognize and deliver on as broad a search as “jobs near me,” like this:
Searchers have the option to narrow down the selection of jobs by location, title, category, posting date, industry, salary and contract length/type.
The jobs that are generated in Google for Job searches are sourced from major job boards and networks like CareerBuilder, Monster, Indeed, Facebook and LinkedIn. Google pulls job listings from these services and categorizes the jobs according to the job seeker’s search query.
Google for Jobs aims to simplify candidates’ job search by bringing click-and-apply options one step closer to applicants and lend greater visibility to opportunities across companies, job boards, and career networks.
With a growing number of hiring managers reporting struggles to secure talent and build strong teams, all efforts to boost visibility on current vacancies should be welcomed. Google for Jobs will help bring vacancies to the most relevant audiences as they begin their quest to find new opportunities.
I am a Recruitee customer, how can I make sure my jobs are visible in Google for Jobs?
Recruitee customers in the US, UK, this will be done automatically for you whenever you’ve published your jobs on your Careers Site. You can find the new free job board in the ‘promote’ section of your jobs.
Google wants to make it easier for any job seeker to get the most relevant information for any search or query, so to attract the most relevant candidates, complete the job details at the bottom of the Recruitee job editor when you post the job:
Photo: Recruitee. Optional fields for indexing a new job.
The more detail you add, the more information Google has to serve your job to the candidates looking for those jobs. This is especially beneficial for you when you are recruiting for specialist roles.
The jobs you post will be indexed by Google’s search engine and be shown in search results automatically. Interested candidates can view the job details and start the application process via Google for Jobs.
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