Recruitment is becoming increasingly data-driven. Time to hire, time to fill, offer acceptance rates… these are just a few hiring metrics in-house recruiters and HR managers are beginning to regularly assess. However, as recruitment starts to mirror sales and marketing by producing an increasing amount of performance data, it may also face a similar conundrum: which hiring metrics actually matter and which should be prioritized?
Some marketers solved this issue by proposing a north star metric, which is the one metric that guides your optimization strategy. The idea behind a north star metric is that all optimization efforts should focus on improving just this one metric. This is an idea that is easily be adapted to recruitment and hiring metrics. The benefit of focusing on improving, optimizing or impacting one hiring metric is clear: with uninterrupted focus, change is more likely to happen than with resources spread across multiple metrics.
While many in recruitment are still settling into collecting data on the hiring process, optimizing your processes with this data is just on the horizon. In order to guide your improvements, we suggest starting with an age-old recruitment favorite, time to hire, as your guiding hiring metric.
Why is time to hire important?
Time to hire (also known as time to fill) is measured by the number of days between a candidate’s processed application to when they are successfully hired (offer accepted). It’s usually divided out by role as different roles may require a different number of steps. For example, a developer position may require an additional technical assessment which adds time to the recruitment process. But it can also be averaged across roles in the business in order to give a broad overview of the speed of your hiring process.
Time to hire is one of the most common hiring metrics for recruitment. It’s also one of the most important. Why?
Next to communication, time to hire plays one of the biggest roles in the candidate experience. It represents the speed of your hiring process and how long a candidate can expect to be in process for your vacancy. Long times to hire may demonstrate bottlenecks in your hiring and risk a poor candidate experience. No candidate wants to wait over a month interviewing and waiting on next steps.
This is also a hiring metric that indicates the efficiency of your recruitment process. If it takes too long to select candidates to invite to a phone screening, or there’s a lag between the final interview and extending an offer, these will impact your time to fill and cause you to miss out on talented employees.
Time to hire is also impacted by a number of factors that often require optimization such as:
- follow-up with candidates,
- internal decision-making and communication,
- oversight over talent pipeline,
- process tracking,
- and document gathering.
Issues in any of these areas can negatively impact the length of your recruitment process. In turn, long times to hire will result in a poor candidate experience and increase the likelihood of candidate dropouts or offer rejections.
Steps to improve your time to hire
Time to hire covers the entire hiring process from application to offer. This makes it representative of your entire process and great hiring metric to track. But how do you begin to make an impact on it? Here are a few steps to help you work towards optimizing this particular hiring metric.
Measure time spent per stage
The hiring process can be broken down into stages of your candidate journey: CV selection, phone screening, interview, assessment, offer etc. Break your time to fill down into stages as well. Find out how long it takes on average for a candidate to move from one stage to the next. This overview of the time spent between hiring stages can help you identify where your bottlenecks are. Are you taking too long between CV selection and phone screening? Or maybe between the final interview and offer?
Breaking it down by stages you can then see what percentage of the overall hiring process is spent per stage. This outline will lend you better insight into where you may want to make improvements or address delays.
Segment per role or department
As mentioned above, some roles may vary in the standard process- some may require a writing sample or technical assessment which could add days onto your hiring process. Segmenting your time to fill by role or by department can help you refine your overview. It’s important to understand not only where you may be taking the longest time in regards to stages, but also in regards to role or department.
Find out why certain roles have longer times to hire than others. Is it because of an extra step or is it because they need an extra layer of approval before offer? With this information, you will better be able to streamline your processes to improve time to hire.
Assess the quality of your applications
Sometimes issues impacting time to hire begin even before the clock starts on this particular hiring metric. It may be worth looking at the quality of candidates that apply to your vacancies. Often the length of your recruitment process can spiral out of control if the quality of candidates is low or if there is not enough selection. If there is poor selection, some teams may prefer to keep candidates in the pipeline without fully rejecting them until they a better-suited candidate. This will inevitably negatively impact both your candidate experience and length of your hiring process.
Build an accessible talent pipeline
Delays in the hiring process are often a result of poor internal communication and limited oversight into the recruitment cycle. Delays in decisions as a result of this directly impact your time to hire. While internal communication may need to be considered separately, it may be improved by improving insight into your talent pipeline.
With an ATS, like Recruitee, you can build an accessible talent pipeline that can be viewed by select people involved in the hiring process. This can be done by granting users access. In addition to accessing candidate records, they can see the talent pipeline for that vacancy or multiple roles. This can:
- Help hiring managers see how many and which candidates are in each stage.
- Identify areas to delegate parts of the hiring process to users to eliminate delays.
- Grant other team members oversight into bottlenecks and the overall process.
- Cut down time spent gathering feedback, documents, and other necessary information from the hiring team.
Use questionnaires to speed up the process
Delays can sometimes be a result of lack of information from the candidate side. Sometimes you may need additional information to make a decision to move a candidate to the next stage or you may require them to send in documents. This can easily add additional time to your hiring process.
Questionnaires can be a good solution to help speed things along. You can use questionnaires at various stages, but they can be a time-effective replacement for phone screenings when paired with video answers. If used with a document upload question, they can also be helpful in collecting required documentation from candidates near the offer stage and save time with having their answers automatically synced with their profile.
Steps towards data-driven recruitment
Finding out which hiring metrics work carry real value in helping you attract, hire, and retain the best talent is a process, especially if you are only just now beginning to track data. It’s important not to overwhelm yourself. Optimization must be carried out with confidence and consistency to ensure long-term results. Start with selecting one metric and working to understand the issues impacting it and making small improvements. Time to hire is a great place to start as it’s commonly tracked recruitment metric that carries real weight when it comes to the candidate experience and securing the right talent.